Are You Using Social Media To Market Your Business?

Here’s Why You’re Likely To Be Wasting Time And Money On False Marketing Metrics

John Wanamaker is famous for saying, “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half!” With an ever-growing number of sophisticated online tracking tools, you’d think that wasting advertising dollars would be a thing of the past.

IT Fun Facts

Technology has forever changed our lives and our world more than you know. Here are some numbers to put that fact into perspective:

About 4 billion people worldwide own a mobile phone, but only 3.5 billion people own a toothbrush.
Computers and other electronics account for 220,000 tons of annual garbage in the U.S. alone.

Shiny New Gadget of the Month: Nest Cam

Have you ever worried about what’s happening at home when you’re away?

The Nest Cam can keep you informed. This wide-angle camera streams sound and video to your smartphone. It will even warn you about any unusual activity.

If the Nest Cam detects sudden movement or loud noises, it instantly alerts you by phone.

Student Laptop Buyer’s Guide

School’s in session! If you’re in the market for purchasing a new laptop for one of your children, here are 6 tips to get the most out of your laptop purchase.

Tip 1: Bigger is NOT necessarily better when it comes to laptops. If your student is on the go, smaller laptops are going to be your best bet.

Do You Accept Credit Cards?

If your company is not fully compliant with Payment Card Industry (PCI) Security Standards, you could be at risk of a serious tangle with attorneys. Technically, PCI guidelines are not a hard-and-fast set of laws. However, merchants can still face hefty liabilities for not meeting them.

Cybercriminals Now Have A Bull’s-Eye On Small Business… Is Your Company’s Data At Risk?

In a December 2014 survey by the National Small Business Association, 61% of small businesses reported being victims of a cybercrime within the past 12 months.

The average cost to recover from a cyber-attack skyrocketed from $8,699 per attack in 2013 to $20,752 per attack in 2014. And, of the businesses targeted, 68% said they’d been hacked more than once.