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What is email automation and what are its benefits?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email […]

Should employers monitor remote employees?

With remote work becoming the new normal for many businesses, employers can’t help but worry about how much work their employees are getting done. One way to determine this is by monitoring employees online. However, this practice can raise privacy concerns. This article will shed light on what employee monitoring is and how it can […]

Stars of the show: Cloud and VOIP

Stars of the show: Cloud and VOIPDespite annoying challenges presented by the abrupt shift to the WFH model thanks to the pandemic, there were some tech heroes that saved the day. These two made WFH possible.The cloudThe cloud is that platform whereby you outsource your data storage as well as many of your applications.

Two reasons to pay attention to software

Two reasons to pay attention to softwareSoftware matters. What your employees use can impact your firm and your customers. Pay attention. Make rules.New software applicationsIn the pre-pandemic phase, even when companies had staff working from home they were fewer in number and a lot of them even came into the office a couple of times a week to ‘just catch up’ on work and with colleagues.

7 Types of video content to boost your marketing campaigns

More and more businesses are using video marketing to achieve their marketing goals. In fact, the Content Marketing Institute said that video will be the top investment for marketers in 2022. If you too are interested in creating effective videos, you first need to know the different types of video content that will help you […]

The differences and benefits of two-factor and two-step authentication protocols

Both two-factor authentication and two-step authentication are processes that can help keep your business safe from data breaches. But while they serve the same purpose, these two methods are vastly different. In this blog post, we will discuss the differences between two-factor authentication and two-step authentication, as well as the benefits of each process. According […]

Outsourcing: an overview

Outsourcing: an overviewOutsourcing today simply involves using external entities to handle specific, specialized business functions so that organizations can focus on their core competencies. The idea of seeking outside support for areas that are not core to a business is many decades old.

Can you do this at home?

Can you do this at home?Outsourcing HR, real estate portfolio management, tax audits, etc is fairly common nowadays. This whitepaper discusses another function which, when outsourced, can bring greater efficiency and effectiveness to your business’s overall functioning--IT.IT is one of the core functions of any business.